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Juntas

Illustrations for a Breast Cancer Awareness Ebook

Context

Illustration

In October, Breast Cancer Awareness Month, I collaborated on an ebook designed to inform and empower women with practical knowledge about breast cancer prevention. This ebook was launched through Hyperlocal, a company with over 200 employees, and shared on professional platforms like LinkedIn, maximizing its reach and impact.

Time frame
September 2022
Team
Carol Pagano (Designer), Izabelle Oliveira (Copywriter), Victor Maluhy (Leader)
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Process

Process

The Pink October campaign began in the early 1990s as a movement to promote breast cancer awareness, with the pink ribbon quickly becoming its global symbol. In Brazil, Pink October has since grown into a powerful initiative, uniting individuals and organizations in spreading crucial information on prevention and early detection. For this project, I aimed to reflect this meaningful heritage while infusing it with a modern, accessible feel.

Over the course of one month, while balancing my UX/UI design responsibilities, I collaborated closely with the design team, copywriters, and brand designers to bring this project to life. I researched significant symbols associated with breast cancer awareness and followed the Pink October color palette, paired with “Juntas,” the female collective brand palette, to create a consistent and impactful visual narrative. Each illustration was thoughtfully developed to be both engaging and sensitive, supporting the ebook’s message in an approachable, visually cohesive way.

Final Design

Design by Carol Pagano

Reflections

Creating art with a purpose—especially one that promotes awareness and health—has been deeply fulfilling. Contributing illustrations to a cause as important as breast cancer awareness adds a meaningful dimension to my work, reminding me of the power of visuals in delivering impactful messages. If I had more time, I would have loved to design a dedicated cover illustration or even add custom page spreads to further enhance the ebook's visual appeal. Collaborating with talented writers throughout this project was also an incredible experience, as I translated their words into visuals, bringing the content to life in a way that resonates with readers.