Avec is a management platform for the beauty industry, offering tools like online booking, staff management, and payment solutions. Despite its popularity, the platform’s outdated interface and complex navigation were pain points for users. My challenge was redesigning the platform to improve usability and better serve small salons with up to five employees.
We began by collaborating with the customer support team to uncover key pain points of the Avec platform, including a dated interface, complex features, system downtime during peak times, and a non-scalable onboarding process. To address these issues, we conducted in-depth interviews with salon owners, staff, and customers, gaining valuable insights into their workflows and challenges. Additionally, we visited clients nationwide to explore their stories, aspirations, and interactions with the platform. This comprehensive research informed the development of a redesigned platform with intuitive flows, enhanced features, and faster performance—empowering users to achieve their goals efficiently and elevating the beauty industry's potential.
From these interviews, we crafted four detailed personas representing key user groups, highlighting their needs, preferences, behaviors, and challenges. These personas became the foundation for designing AvecGo, a new platform tailored to address the unique demands of all users in the beauty industry, ensuring an intuitive and effective experience.
The existing platform faced critical challenges, with users frequently frustrated by its complex flows, unreliable tools, and poor usability. System downtime every Friday—the busiest day for salons—forced many to revert to manual processes, causing productivity and revenue losses. The platform's reliance on memory-intensive pop-ups and its desktop-only accessibility further limited its effectiveness, alienating mobile users.
Poor design choices, such as inconsistent gradients and a lack of visual hierarchy, made navigation difficult, often driving users back to pen-and-paper methods. The absence of a design system compounded these issues, creating a fragmented and bloated experience. These problems highlighted the urgent need for a comprehensive redesign to deliver an efficient and intuitive platform for small salons.
We introduced weekly and monthly views alongside the existing daily view, empowering salon owners to manage client appointments more efficiently and quickly assess employee availability.
Tailored for the fast-paced beauty environment, the list view offers a streamlined overview of client appointments, helping users manage schedules and avoid delays, ensuring better client satisfaction.
The enhanced filter feature lets users customize their calendar view by appointment status or individual employee schedules, making it easier to focus on the most relevant information.
This feature allows managers to block an absent employee’s agenda in case of emergencies or personal time off, preventing new bookings and giving the professional a stress-free day.
This project was my first large-scale redesign, and it was an incredibly rewarding experience. Despite facing numerous technical challenges, frequent communication with all stakeholders kept everyone aligned and helped us navigate obstacles effectively. The most gratifying part was receiving outstanding client feedback, confirming that our efforts resulted in a solution that addressed their needs and improved their daily operations.